FAQ
2.2 The PI Standard provides a lot of information about products. Does the PI Standard leave sufficient room for product differentiation?

Yes, the PI Standard has been developed in such a manner that it provides a balance between the requirements of manufacturers and the requirements of retailers.

Manufacturers want as much differentiation as possible; save handling and transaction costs; and cater to a better educated consumer. At the same time, retailers want standardized, easy-to-handle product information; a rapid overview of key features; and in-depth information about a product in order to communicate & sell it.

Thus, the PI Standard combines as much standardized product information as possible, with sufficient room to differentiate between products. Basic information has a higher degree of standardization than energy label information, whereas energy label information has a higher degree of standardization than feature information. Also, marketing/communication information is more flexible in content than feature information, whereas feature information is more flexible in content than energy label information and basic information. Ultimately, basic information is not very flexible in content.

  • 2.2 The PI Standard provides a lot of information about products. Does the PI Standard leave sufficient room for product differentiation?