1.5 What triggered the “PI-certified” product information initiative?

The PI-certified product information initiative is specifically driven by the following abstract goals and concrete objectives:

  • Control and steer the process of how product information is delivered;
  • Enhance product differentiation;
  • Inverse the trend towards commodity;
  • Actively structure the information according to business needs;
  • Ensure a common approach within the appliance industry;
  • Establish a European standard, integrate top retailers;
  • Improved exposure to full product information for consumers;
  • Consumers are better informed in making choice;
  • Allow easy comparability of product features;
  • Improved consumer satisfaction level
  • Better potential for Trade-up.