1.1 What is Product Information (PI)?

Product Information (PI) is applied in the marketing of products. Manufacturers use product information structure to exchange information with trading partners, via an electronic format that can be filled with the information about products and brands.

Product information can also be used to effectively and efficiently provide consistent, accurate, and up-to-date information to multiple output media used in trade, such as web sites, print catalogs, ERP systems, and electronic data feeds.

Product information is shared amongst all players on the market: manufacturers, retailers, and consumers.