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The PI-Certified Philosophy

The “PI-certified” product information initiative stands for a communized Standard, for supplying trade partners with product information electronically, yet still recognizing the requirements for clear marketing differentiation.

The PI Standard is thus used by manufacturers to exchange information with trade partners via an electronic format, allowing everybody to speak the same language and to make comparisons between different products easy and accessible. The PI Standard is shared amongst all players on the market: manufacturers, retailers, and consumers.